How Much Does It Cost to Sponsor Ash Mazzina?

If you're wondering how much does Ash Mazzina cost, a dedicated video sponsorship runs between $1,336 and $4,012. That's not a guess — it's based on our proprietary tracking of 10 sponsorship deals across 8 brands over the past year. For a lifestyle and home-design creator pulling an 8.4% engagement rate, that's a bargain most brands haven't caught onto yet.

What Does Ash Mazzina Charge for Sponsorships?

A standard integrated mention on Ash Mazzina's channel costs between $668 and $1,605, while a full dedicated video runs $1,336 to $4,012. Multi-video package deals range from $3,340 to $14,042, depending on scope.

Here's the full breakdown:

Calculated using $15-$36 CPM (lifestyle niche), 44,597 average views per video, and 8.4% engagement rate.

These numbers land right in the range that CreatorsJet reports for YouTube sponsorships in 2026 — a typical $15–$25 CPM — though lifestyle creators with engagement this high can absolutely push toward the upper end. SponsorRadar's pricing guide confirms that YouTube CPMs range from $15 to $80, with premiums for niche audiences that actually give a damn about the content.

Two things push Ash's pricing: that ridiculous engagement rate and a view-to-subscriber ratio of 79.5%. Most creators are lucky to hit 30-40%. Ash's content consistently reaches beyond the subscriber base, which means brands get more eyeballs than the 56,100 subscriber count suggests.

Who Sponsors Ash Mazzina?

Based on our tracking of 10 deals from December 2024 to December 2025, Ash Mazzina works with a mix of wellness, home, and personal care brands — running roughly 0.8 sponsorships per month across 8 unique partners.

Here's what the sponsorship history looks like:

• BetterHelp is the top returning sponsor with 3 deals, averaging 28,276 views per sponsored video — most recently in June 2025. When a brand comes back three times, they're seeing ROI. Period.
• Saily pulled the highest single-deal viewership at 53,877 views, followed by Wild at 50,020 views.
• Emma (mattress brand) hit 33,008 views — a natural fit for a home-focused creator whose audience literally wants to know what she sleeps on.
• DREO, Hair + me, FOREO, and The Margate House Hotel each ran single deals, with views ranging from 16,145 to 28,121.
• Brand categories skew heavily toward home, wellness, beauty, and travel — all aligned with Ash's lifestyle-and-design content mix.

The fact that BetterHelp keeps coming back tells you something. Brands don't re-up sponsorships out of charity. They do it because the numbers work. According to InfluenceFlow's 2026 guide, micro-influencers in the 10K-100K subscriber range typically charge $1,500–$15,000 per video, and Ash's rates sit comfortably at the accessible end of that spectrum.

Is Ash Mazzina Worth the Investment?

Yes — especially if you're a home, wellness, or lifestyle brand looking for an engaged, sophisticated audience that actually interacts with sponsored content instead of scrolling past it.

The case for sponsoring Ash Mazzina:

• 8.4% engagement rate — that's roughly 3-5x the YouTube average of 1.5-3%. Her audience doesn't just watch, they participate.
• 44,597 average views per long-form video with a 6.5% like rate and 281 average comments per video. That comment section isn't dead — it's a conversation.
• 0.97/1.0 comment relevance score — meaning virtually every comment directly relates to the video content. This isn't a bot farm. These are real people talking about real stuff.
• Audience profile is specific and valuable: sophisticated, creative, home-loving, trend-aware, and slightly woman-focused. If your product fits that world, you're not buying impressions — you're buying trust.

What to watch out for:

• Creator score sits at 4.0/10 — average territory. This likely reflects channel size rather than quality, but it means Ash isn't a household name yet. You're betting on a rising creator, not a guaranteed mega-reach play.
• Evergreen score is 4.7/10 — moderate. Sponsored content will get views over time, but don't expect a single video to compound views for months the way some tutorial-heavy channels do.

The ideal brand fit here is obvious: home decor, wellness products, beauty tools, design-forward consumer goods, boutique hotels, anything that looks good in a well-styled apartment. Ash's content is basically a curated showroom for tasteful living. If your product belongs in that showroom, this is your creator.

Her Shorts game is worth mentioning too — averaging 553,140 views per Short with a 0.9% engagement rate. The reach is massive on short-form, even if engagement dips. For brand awareness plays, that's a hell of a bonus.

FAQ

How much does Ash Mazzina charge per sponsored video?

A dedicated sponsored video costs approximately $1,336 to $4,012, based on our tracking data. An integrated mid-roll mention runs $668 to $1,605.

What is Ash Mazzina's CPM?

Our calculations use a $15–$36 CPM range for Ash's lifestyle niche, which aligns with industry benchmarks for YouTube sponsorships in 2026. Higher engagement can push effective CPM toward the top of that range.

What brands have sponsored Ash Mazzina?

Based on our proprietary tracking, BetterHelp is the most frequent sponsor (3 deals), followed by single deals from DREO, Hair + me, Wild, FOREO, Emma, Saily, and The Margate House Hotel. That's 10 total deals across 8 brands in roughly one year.

Is Ash Mazzina worth sponsoring?

For home, lifestyle, and wellness brands — absolutely. An 8.4% engagement rate, nearly 45K average views, and an audience that leaves relevant, thoughtful comments make Ash one of the more cost-effective sponsorship options in the lifestyle creator space right now.

What type of content does Ash Mazzina create?

Ash produces a mix of long-form videos (about 3.5/month) and Shorts (about 3/month) focused on home decor, design, and lifestyle. Long-form is where the sponsorship value lives; Shorts add massive reach on top.

$1,336 to $4,012 for a dedicated video from a creator with 8.4% engagement and nearly 45K views per upload. For lifestyle brands, that's the kind of math that makes a marketing budget feel like it's actually doing something.