How Much Does It Cost to Sponsor Brownells, Inc.?

So how much does Brownells, Inc. cost for a brand sponsorship? A dedicated video runs between $1,230 and $2,787, while an integrated mention lands closer to $615–$1,115. For firearms and outdoor brands trying to reach a deeply engaged, knowledgeable audience of 470,000 subscribers, that's a surprisingly accessible price point — and one worth understanding before you pull the trigger. Pun absolutely intended.

What Does Brownells, Inc. Charge for Sponsorships?

A sponsorship on Brownells, Inc.'s YouTube channel costs between $184 and $9,754, depending on format and volume. Dedicated videos command the highest rates, while Shorts and package deals offer flexibility for smaller or longer-term campaigns.

Calculated using $32–$58 CPM (retail niche), 19,227 average views per video, and a 5.3% engagement rate.

These numbers sit on the higher end of CPM ranges, and for good reason. According to SponsorRadar's 2026 pricing guide, YouTube sponsorship CPMs range from $15 to $80, with niche retail and firearms content commanding a premium because the audience actually buys stuff. Generic lifestyle CPMs? Way lower. Specialized retail content with a passionate audience? That's where you pay more — and get more back.

Pete Brownell isn't some random creator doing haul videos. He's running a channel backed by one of the most recognized names in the firearms industry, uploading roughly 50 videos every 120 days — about 12 per month. That's a content machine. The sheer volume means brands get multiple entry points for partnerships.

Who Sponsors Brownells, Inc.?

Based on our tracking of 1 sponsorship deal across 1 brand from October 2025, Brownells, Inc.'s sponsorship history is lean but telling. This isn't a channel plastered with ads — it's selective.

• Burris is the only tracked sponsor, accounting for 100% of all deals (1 sponsorship)
• That single Burris deal pulled 8,394 views — about 44% of the channel's organic average
• The sponsorship was a recent placement (October 20, 2025)
• Brand category alignment is tight: optics + firearms retail = perfect audience overlap
• No repeat sponsors yet, which means the door is wide open for brands wanting to be early

Here's what I find interesting. That 44% view dip on sponsored content is real, but it's not catastrophic. Some audience drop-off on brand integrations is normal across YouTube — InfluenceFlow's 2026 benchmarks confirm that sponsored videos routinely underperform organic content by 30–50%. The audience still shows up. They just show up a little less enthusiastically when they smell an ad. That's human nature, not a red flag.

The small sponsorship footprint also signals something brands should care about: audience trust isn't diluted. When every third video is a paid plug, viewers tune out. Brownells, Inc. hasn't burned that goodwill yet.

Is Brownells, Inc. Worth the Investment?

For brands in firearms, outdoor gear, optics, or tactical equipment — yes, absolutely. The engagement metrics alone make this channel punch above its subscriber count. For brands outside that ecosystem? Probably not your channel.

The case for sponsoring:

• 5.3% engagement rate — that's roughly 2–3x the YouTube average of 1.5–3%, per Influencer Marketing Hub's 2026 rate breakdown. This audience doesn't just watch. They like, comment, and engage.
• 798 average likes and 76 average comments per video — a 4.1% like rate and 0.40% comment rate, both strong for a mid-size channel
• Audience quality is high: enthusiastic, knowledgeable, passionate, dedicated. These are hobbyists and buyers, not passive scrollers. Demographics skew heavily male.
• Shorts perform well too: averaging 17,934 views with a 5.9% engagement rate — actually slightly outperforming long-form on engagement. That's a cheap entry point at $184–$446 per Short.

The risks to weigh:

• Sponsored content takes a hit: views drop to roughly 44% of organic performance. You're looking at ~8,400 views on a sponsored video versus ~19,200 organically. Plan your CPM expectations accordingly.
• Creator score sits at 3.5/10 — that's average. The channel has strong engagement but moderate overall influence metrics. It's a solid niche play, not a broad-reach powerhouse.

The best-fit brands here are firearms accessories manufacturers, optics companies, ammunition brands, outdoor retailers, and tactical gear makers. If your product lives in the same world as gun tips, range gear, and firearm maintenance — this audience is already warmed up and ready to buy. If you're selling protein powder or VPN subscriptions, keep scrolling.

One more thing worth noting: Brownells itself runs an affiliate program, which means the brand already understands performance-based partnerships. A channel this closely tied to a retail operation brings built-in commercial intent from viewers. These people are shopping, not just watching.

FAQ

How much does Brownells, Inc. charge per sponsored video?

A dedicated sponsored video costs between $1,230 and $2,787. An integrated mention (60–90 seconds mid-roll) runs $615–$1,115, based on the channel's 19,227 average views and retail-niche CPM rates.

What is Brownells, Inc.'s CPM?

Our pricing calculations use a $32–$58 CPM range, reflecting the channel's retail and firearms niche positioning. That's above general YouTube averages but consistent with specialized, high-purchase-intent audiences.

What brands have sponsored Brownells, Inc.?

Our data tracks Burris as the sole sponsor, with one deal placed in October 2025. The channel's sponsorship history is minimal, which means less ad fatigue and more opportunity for new brand partners.

Is Brownells, Inc. worth sponsoring?

For niche-aligned brands, yes. A 5.3% engagement rate, passionate male-skewing audience, and tight category focus in firearms and outdoor retail make this channel a strong fit. Just know that sponsored videos pull about 44% of organic views — factor that into your ROI math.

How often does Brownells, Inc. post sponsored content?

Based on our tracking, the channel averages roughly 1 sponsorship per month — extremely light. That's great news for brands worried about audience fatigue. Your integration won't be buried in a sea of other ads.

Bottom line: a Brownells, Inc. sponsorship runs $615–$2,787 per video depending on format, with package deals stretching to ~$9,750 for multi-video campaigns. The audience is small but fiercely engaged — and in a niche where engaged means spending money.