How Much Does It Cost to Sponsor Excel Dictionary?

So how much does Excel Dictionary cost for a brand sponsorship? Based on our proprietary tracking data, a single integrated mention runs approximately $2,250, with dedicated videos ranging up to $6,750. For brands targeting professionals who actively learn spreadsheet skills, this channel delivers a 5.9% engagement rate — roughly double the YouTube average.

What Does Excel Dictionary Charge for Sponsorships?

$1,350 to $6,750 per video, depending on the integration type. A standard 60-90 second mid-roll mention costs around $2,250, while a fully dedicated brand video pushes toward the higher end. Multi-video packages can reach $23,625 for three or more placements.

Estimates based on our tracked industry average cost per integration of $2,250.

Two factors drive Excel Dictionary's pricing: a highly specific professional audience and that strong 5.9% engagement rate. Brands aren't paying for mass reach here — they're paying for attention from analytical, tech-savvy professionals who act on recommendations.

Who Sponsors Excel Dictionary?

Our data covers 1 tracked sponsorship deal with 1 brand, monitored from November 2025. The channel's sponsorship history is still early-stage, which means there's a real first-mover advantage for brands that get in now.

• Scribe is the only tracked sponsor, accounting for 100% of all deals (1 sponsorship).
• Scribe's placement averaged 3,215 views per deal, with the most recent integration on November 4, 2025.
• The channel runs roughly 1.0 sponsorship per month, signaling it's open to brand partnerships but hasn't saturated its audience with ads.
• Sponsor category fit: Scribe is a productivity/documentation tool — a natural match for Excel Dictionary's education-focused content.
• No returning sponsors yet, but the channel's low deal volume means brands won't compete with cluttered sponsor rotations.

Is Excel Dictionary Worth the Investment?

Yes, for the right brand. Excel Dictionary delivers niche, high-intent engagement at a reasonable price point. It's not a mass-awareness play — it's a precision tool for reaching professionals who care about productivity software.

Pros:

• 5.9% engagement rate — nearly 2-4x the typical YouTube average of 1.5-3%. This audience actually interacts with content.
• 80,200 subscribers in the education/productivity niche. Small but focused.
• Audience profile is premium: professional, motivated, curious, analytical, and tech-savvy. These are decision-makers and power users.
• Low sponsor saturation. With only 1 tracked deal, your brand won't get lost in a rotation of competing ads.

Risks:

• Limited sponsorship track record. Only 1 deal tracked so far, so there's less performance data to benchmark against. Brands should consider a trial integration before committing to a package.
• Creator Score of 4.5/10. This suggests moderate overall channel authority — strong engagement but still growing in reach and consistency.

The best-fit brands are SaaS tools, productivity apps, online course platforms, and B2B software targeting spreadsheet users and data professionals. If your product helps people work smarter in Excel, Google Sheets, or adjacent tools, this channel is a direct pipeline to your buyer.

Content format note: Excel Dictionary publishes about 11.8 Shorts per month (averaging 12,044 views each at 2.2% engagement) alongside 0.8 long-form videos per month at 5.9% engagement. Shorts dominate upload volume, but long-form content drives the deepest engagement — that's where integrated sponsorships carry the most weight.

Over the last 90 days, the channel averages 76 likes and 4 comments per video. Those numbers are modest in absolute terms but strong relative to subscriber count, confirming a loyal, engaged viewer base.

FAQ

How much does Excel Dictionary charge per sponsored video?

A standard integrated mention costs approximately $1,350 to $2,700. Dedicated videos run $3,375 to $6,750. These estimates come from our proprietary tracking of the channel's sponsorship activity and industry CPM benchmarks.

What is Excel Dictionary's CPM?

Our data shows an estimated CPM of $2,428.23. That's high compared to general YouTube benchmarks, but it reflects the channel's niche professional audience in the education and productivity space. You're paying for quality over quantity.

What brands have sponsored Excel Dictionary?

Based on our tracking of 1 deal, Scribe is the only confirmed sponsor. Scribe is a workflow documentation tool — a strong category match for Excel Dictionary's audience of spreadsheet professionals and data analysts.

Is Excel Dictionary worth sponsoring?

For B2B and SaaS brands targeting productivity-focused professionals, absolutely. The 5.9% engagement rate and analytical audience profile make it a high-value placement. The main consideration is the channel's smaller scale — 80,200 subscribers — so set expectations for targeted reach, not viral exposure.

$2,250 per integration gets your brand in front of a focused, professional audience that's actively learning tools they use every day. For productivity and SaaS brands, that's a smart, efficient spend with room to grow alongside the channel.