How Much Does It Cost to Sponsor Fab Rats?

$9,710 to $44,000 per video — that's how much does Fab Rats cost depending on the integration type. For a channel that builds wild custom cars and pulls 263,882 average views with a 9.1% engagement rate, that number isn't some inflated fantasy. It's math. And honestly, it might be a bargain.

What Does Fab Rats Charge for Sponsorships?

A standard integrated mention on Fab Rats runs between $9,710 and $17,600. A full dedicated video jumps to $19,420–$44,000. Package deals across multiple videos range from $48,550 to $154,000. These figures are based on our proprietary tracking of 10 sponsorship deals and calculated using automotive-niche CPMs.

Calculated using $32–$58 CPM (automotive niche), 263,882 average views, 9.1% engagement rate, and a 15% repeat-sponsor premium.

Those CPMs sit right in line with industry benchmarks for YouTube sponsorships in 2026, where automotive and enthusiast niches command $15–$80 CPM depending on audience quality. Fab Rats sits comfortably in the mid-to-upper range because the audience doesn't just watch — they engage.

The price drivers here are simple: niche relevance and audience behavior. A 40% view-to-subscriber ratio means content regularly reaches beyond the subscriber base. That's viral-adjacent performance from a 656K-subscriber channel. You're not paying for dead followers.

Who Sponsors Fab Rats?

Five brands have sponsored Fab Rats across 10 tracked deals from April 2025 to January 2026, averaging about 1.1 deals per month. The sponsor mix leans consumer tech and wellness — but the standout pattern is repeat business. Half of all deals come from one brand.

• Raycon — 5 deals, averaging 327,742 views per sponsored video, most recent December 2025. That's 50% of all tracked sponsorships. When a brand comes back five times, they're seeing ROI. Period.
• AG1 — 2 deals, averaging 245,139 views, most recent January 2026.
• Sunday — 1 deal, 304,360 views, May 2025.
• BetterHelp — 1 deal, 270,869 views, June 2025.
• BetterWild — 1 deal, 218,409 views, December 2025.

Raycon's repeat investment is the loudest signal here. I've tracked hundreds of creator-brand relationships, and a brand returning five times isn't loyalty for the hell of it — it's because the numbers work. As one Reddit discussion noted, fans have mixed feelings about unrelated sponsorships on fabrication channels. But Raycon keeps showing up, which tells you the audience is converting despite any grumbling.

Also worth noting: sponsored videos on Fab Rats perform at 111% of organic video views. Read that again. The audience doesn't bounce when a sponsor shows up. They actually watch more.

Is Fab Rats Worth the Investment?

Yes — if you're a brand targeting men aged 23–40 who are creative, hands-on, and willing to spend on tools, gear, and lifestyle products. The engagement metrics are genuinely elite, and the audience skew is about as targeted as it gets in the automotive/DIY space.

The case for sponsoring:

• 9.1% engagement rate — roughly 3–6x the YouTube average of 1.5–3%, per Influencer Marketing Hub's 2026 rate data. This isn't a passive audience scrolling with their thumb.
• 263,882 average views with a 40% view-to-sub ratio — content consistently outperforms the subscriber count, suggesting strong algorithmic reach and shareability.
• 21,450 average likes and 862 comments per video — that's an 8.1% like rate, which is borderline absurd for a channel this size.
• Sponsored content outperforms organic by 11% — the audience trusts the creator enough to stay engaged through brand integrations. That's rare and genuinely valuable.

The risks:

• Creator Score of 4.2/10 and Evergreen Score of 2.0/10 — content gets most of its views in the first few days. You're buying a spike, not a slow burn. Plan your campaign timing accordingly.
• 90% male, 23–40 demographic — this is extremely concentrated. Great if that's your target. Useless if it's not.

The ideal brand fit? Consumer electronics, tools, automotive parts, outdoor gear, subscription services targeting young men who build things with their hands. Raycon figured this out early. AG1 did too. If your product fits the "guy who's elbow-deep in a project car on Saturday" persona, this is your channel.

Fab Rats uploads roughly 12 videos per month — almost entirely long-form — which means there's ample inventory for integrations without oversaturating the audience. At current mid-tier influencer rates, where dedicated videos from creators in this range run $10,000–$30,000+, Fab Rats's pricing is competitive given the engagement premium.

FAQ

How much does Fab Rats charge per sponsored video?

An integrated mention costs approximately $9,710–$17,600. A fully dedicated brand video runs $19,420–$44,000, based on our tracking of 10 deals and automotive-niche CPM benchmarks.

What is Fab Rats's CPM?

Our data uses a $32–$58 CPM range for Fab Rats, reflecting the channel's automotive niche positioning (0.95 category score) and its 9.1% engagement rate. This sits within the broader $15–$80 CPM range typical for YouTube sponsorships in 2026.

What brands have sponsored Fab Rats?

Five brands across 10 tracked deals: Raycon (5 deals), AG1 (2 deals), BetterWild, BetterHelp, and Sunday (1 deal each). Raycon is the dominant repeat sponsor, accounting for half of all partnerships.

Is Fab Rats worth sponsoring?

For brands targeting men 23–40 in automotive, DIY, or lifestyle categories — absolutely. The 9.1% engagement rate and the fact that sponsored videos outperform organic content by 11% make this a strong buy. The concentrated male demographic is either your goldmine or your dealbreaker.

Bottom line: Fab Rats runs $9,710–$44,000 per sponsorship depending on format, and Raycon's five repeat deals tell you everything you need to know about whether it converts.