How Much Does It Cost to Sponsor Jacob Juul Hansen?

So how much does Jacob Juul Hansen cost for a brand sponsorship? Between $661 and $3,307 for a single video, depending on format and integration depth. If you're a calisthenics or fitness brand trying to reach a motivated, athletic, predominantly male audience — this is a creator worth having on your radar.

What Does Jacob Juul Hansen Charge for Sponsorships?

A dedicated sponsorship video with Jacob Juul Hansen runs between $1,322 and $3,307, while a mid-roll integrated mention costs roughly $661 to $1,323. These figures are calculated from his average views, engagement, and niche-specific CPM benchmarks.

Calculated using $22-$44 CPM (sports/fitness niche), 30,070 average views per video, 3.8% engagement rate.

These prices sit well below macro-influencer territory. Industry benchmarks for 2026 put macro-influencers at $5,000–$25,000 per post. Jacob's rates reflect his 20,900-subscriber channel, but here's the thing — his content punches above its weight class. His average views hit 30,070, which is 144% of his subscriber count. That's not normal. That's content reaching well beyond the people who already hit subscribe.

The sports/fitness CPM range we used ($22–$44) is consistent with YouTube sponsorship pricing data from CreatorsJet, which pegs typical CPMs at $15–$25 for general content but higher for specialized niches. Calisthenics sits in that sweet spot of sports and health where audiences are engaged and purchase-ready.

Who Sponsors Jacob Juul Hansen?

Based on our tracking of 1 sponsorship deal across 1 brand, Jacob's sponsor roster is small but telling. He's not spraying brand deals everywhere — he's selective, which matters more than most marketers realize.

• Gornation is his only tracked sponsor, accounting for 100% of all deals (1 sponsorship, most recent: December 2025)
• Gornation is a calisthenics equipment and apparel brand — a dead-on audience match
• Average views on sponsored content: 224 views — a significant drop from his organic average of 30,070
• His deal flow sits at roughly 1 sponsorship per month across the tracked period
• He uploads about 2 videos per month (7 videos in 120 days), so sponsored content is a small slice of his output

Let's be honest about that sponsored view number. 224 average views on a sponsored video versus 30,070 organic is a steep cliff. It could mean the sponsored content didn't resonate, or it could be a single data point from a video that's still early in its lifecycle. With only one tracked deal, we can't call it a pattern. But it's something a brand should watch.

Is Jacob Juul Hansen Worth the Investment?

For the right brand — yes. Jacob offers a high-engagement, niche-specific audience at a price point that won't blow your Q1 budget. He teaches calisthenics, his audience is there to learn, and that kind of intent-driven viewership converts better than passive scrolling.

The case for sponsoring him:

• 3.8% engagement rate — solid for YouTube and right in line with platform averages, per Sponsored Post Rates 2026 Guide from InfluenceFlow
• 30,070 average views on a 20,900-subscriber channel — his content has genuine viral potential and strong discoverability
• 982 average likes and 52 comments per video — real interaction, not ghost-town metrics
• Audience profile is motivated, active, health-conscious, dedicated, and athletic — this is a buyer's audience, not a casual browser's
• Evergreen score of 6.0/10 — his content keeps accumulating views over time, giving sponsored integrations a longer shelf life

The risks:

• That sponsored view dip is hard to ignore — one data point or not, brands should negotiate performance benchmarks or request analytics before committing to a package deal
• His creator score of 4.5/10 is average, suggesting he's still building momentum as a channel overall
• With only 1 tracked deal, there's limited data to predict how he handles brand integrations at scale

The ideal sponsor here is a calisthenics equipment brand, fitness apparel company, supplement brand, or health-tech product targeting men who actively train. Think resistance bands, parallettes, protein, workout programs. Gornation got there first for a reason — the fit is obvious.

If you're a brand outside fitness, this probably isn't your guy. His audience didn't show up for lifestyle content. They showed up to learn muscle-ups and front levers. Respect that.

FAQ

How much does Jacob Juul Hansen charge per sponsored video?

A dedicated sponsored video costs approximately $1,322–$3,307. An integrated mid-roll mention runs $661–$1,323. YouTube Shorts start around $198–$529.

What is Jacob Juul Hansen's CPM?

Our pricing model uses a $22–$44 CPM range based on his sports and health niche positioning, engagement rate, and audience quality. This aligns with 2026 YouTube sponsorship benchmarks for specialized fitness content.

What brands have sponsored Jacob Juul Hansen?

Our data tracks Gornation as his sole sponsor — a calisthenics equipment and apparel brand. That's 1 deal tracked as of December 2025.

Is Jacob Juul Hansen worth sponsoring?

For fitness and calisthenics brands, absolutely — you're getting a 3.8% engagement rate, 30K average views, and a highly targeted audience at micro-influencer prices. Just monitor sponsored content performance closely, since his one tracked brand deal showed significantly lower views than organic content.

$661 to $3,307 per video makes Jacob Juul Hansen one of the more affordable plays in the calisthenics space — and that view-to-subscriber ratio suggests his ceiling is higher than his current numbers. Get in early or watch somebody else do it.