How Much Does It Cost to Sponsor Jay Bates?
How much does it cost to sponsor Jay Bates? Full breakdown of Jay Bates's sponsorship rates, pricing, and what brands actually pay.
$2,056 to $10,280 per sponsorship — that's how much does Jay Bates cost depending on the format you're after. If you're a tool brand, lumber company, or anything adjacent to sawdust and dovetail joints, this is one of the most dialed-in audiences on YouTube. 690,000 subscribers who actually give a damn about woodworking.
What Does Jay Bates Charge for Sponsorships?
A single integrated mention on Jay Bates's channel runs between $2,056 and $4,112. A full dedicated video costs $4,112 to $10,280. Package deals across multiple videos can stretch to $35,980, but you're getting serious volume at that point.
| Sponsorship Type | Estimated Cost Range | Notes |
|---|---|---|
| Dedicated Video | $4,112 - $10,280 | Full video focused on brand |
| Integrated Mention | $2,056 - $4,112 | 60-90 sec mid-roll segment |
| YouTube Shorts | $616 - $1,644 | 15-60 sec short-form |
| Package Deal (3+ videos) | $10,280 - $35,980 | Multi-video discount |
Calculated using $19-$38 CPM (crafts niche), 94,118 average views per video, 3.7% engagement rate, and a 15% repeat-sponsor premium.
These numbers are built on our proprietary tracking of 16 sponsorship deals across 6 brands from July 2023 to January 2026. Not guesswork. Not vibes.
The crafts niche commands higher CPMs than a lot of creators realize. YouTube sponsorship CPMs range from $15 to $80 depending on category, and woodworking sits comfortably in the premium tier because the audience has purchase intent baked in. These people aren't passively scrolling. They're planning their next build.
Who Sponsors Jay Bates?
Jay Bates has worked with 6 brands across 16 tracked deals, but one name dominates — Bitsbits has sponsored him 10 times, accounting for 62% of all his deals. That kind of repeat business tells you something about ROI.
Here's the brand breakdown from our data:
- Bitsbits — 10 deals, averaging 47,095 views per deal, most recent October 2024. The clear anchor sponsor.
- TimberKing — 2 deals, 27,677 avg views, latest January 2026. A natural fit for the sawmill content.
- Avid CNC — 1 deal, pulled 36,178 views in August 2023. Strong single hit.
- Orbit Online — 1 deal, 20,400 views, August 2023.
- xTool — 1 deal, 16,531 views, September 2023.
- The Purple Heart Project — 1 deal, 4,812 views, February 2024. Lower views, but likely a values-driven partnership.
The pattern is obvious: tool brands, CNC companies, and woodworking-adjacent products. Jay's not out here hawking VPNs and meal kits. His sponsorship history reads like a hardware store receipt, and that's exactly what makes it work.
As one Reddit commenter put it, Jay Bates is "very good at keeping his sponsored videos somewhat within the realms of the average jobber." The audience trusts him because the brand integrations actually match what he'd use anyway.
Is Jay Bates Worth the Investment?
For brands targeting hands-on, detail-oriented makers — yes, absolutely. His 3.7% engagement rate is solid for a channel his size, and the audience composition is almost surgically precise for anyone selling tools, materials, or workshop gear.
The pros:
- 94,118 average views per video with a 13.6% view-to-sub ratio — his subscribers actually show up and watch, not just subscribe and ghost.
- 3.7% engagement rate with roughly 2,970 likes and 171 comments per video. That's real interaction, not bot farm garbage.
- Audience is 90% male, ages 23-40 — the exact demographic buying power tools and premium lumber. These are people with disposable income and a reason to spend it.
- Evergreen score of 7.0/10 — his content keeps pulling views long after upload. Your sponsorship doesn't just get a two-week window; it keeps working.
The risks:
- Sponsored videos average about 40% of organic views. That's a real dip. Some audience members clearly skip brand content, which means your actual reach per dollar could be lower than the headline numbers suggest.
- Upload frequency is extremely low — roughly 1 video every 120 days recently. You might wait a while for your placement to go live. Plan accordingly.
The ideal brand fit here is narrow and specific: woodworking tools, CNC machines, lumber suppliers, shop accessories, safety gear, finishing products. Anything a serious hobbyist or semi-professional woodworker would actually buy. If your product doesn't belong in a workshop, you're wasting money.
According to Influencer Marketing Hub's 2026 rate breakdown, mid-tier influencers in the 100K-500K range typically charge $2,000 to $10,000 per YouTube sponsorship. Jay Bates sits just above that subscriber range at 690K, and his pricing aligns with those benchmarks — maybe slightly premium because of the niche CPM advantage.
FAQ
How much does Jay Bates charge per sponsored video?
Based on our tracking data, a dedicated sponsored video on Jay Bates's channel costs approximately $4,112 to $10,280. An integrated mid-roll mention runs $2,056 to $4,112.
What is Jay Bates's CPM?
Jay Bates operates in the crafts niche, which carries a CPM range of $19 to $38. This is higher than general content categories because the audience has strong buying intent for tools and materials.
What brands have sponsored Jay Bates?
Our data shows 6 brands across 16 deals: Bitsbits (10 deals), TimberKing (2), The Purple Heart Project, xTool, Avid CNC, and Orbit Online (1 each). Bitsbits is the dominant repeat sponsor. You can explore more detailed analytics on ThoughtLeaders.
Is Jay Bates worth sponsoring?
If you sell woodworking tools or related products, yes. His 3.7% engagement and 90% male, 23-40 audience make him a precise channel for reaching serious makers. Just factor in the 40% view dip on sponsored content and his slow upload cadence when projecting ROI.
$2,056 to $10,280 per placement for a highly engaged, purchase-ready woodworking audience. That's the deal. The repeat business from Bitsbits — 10 sponsorships and counting — tells you everything you need to know about whether it works.