How Much Does It Cost to Sponsor Larry Wheels?

So you want to know how much does Larry Wheels cost for a brand deal. A dedicated sponsorship video runs between $14,016 and $35,042, while a standard mid-roll integration sits closer to $7,008–$14,017. With 3.27 million subscribers and a 90% male audience obsessed with getting stronger, this is one of the most concentrated fitness audiences on YouTube — and brands are paying accordingly.

What Does Larry Wheels Charge for Sponsorships?

A single integrated mention on Larry Wheels's channel costs approximately $7,008–$14,017. Dedicated brand videos run $14,016–$35,042. Package deals spanning three or more videos range from $35,040 to $122,647, with volume discounts built in.

Here's the full breakdown based on our proprietary pricing calculations:

Calculated using $22–$44 CPM (fitness niche), 318,587 average views per video, 3.7% engagement rate.

These numbers are derived from our tracking data and align with broader YouTube sponsorship CPM benchmarks, which place fitness creators in the $15–$80 CPM range depending on audience quality and niche specificity. Larry's audience is damn near entirely men aged 23–40 who care about one thing: lifting heavy shit. That concentration is what commands premium CPMs.

Worth noting: his Shorts pull 689,814 average views — more than double his long-form — at a 2.6% engagement rate. If you're testing the waters, a Shorts deal at $2,100–$5,600 is a low-risk entry point that still reaches a massive audience.

Who Sponsors Larry Wheels?

Based on our tracking of 2 sponsorship deals across 2 brands in January 2026, Larry's sponsor roster is lean but telling. He's not plastering his channel with a different protein powder every week — the partnerships are selective.

• David Protein — 1 deal tracked, averaging 545,724 views. Accounts for 50% of all tracked deals, signaling repeat brand loyalty.
• ExpressVPN — 1 deal tracked, also averaging 545,724 views. A classic YouTuber sponsor that crosses every niche.
• Both deals landed in January 2026, suggesting a steady cadence of roughly 2 sponsorships per month.
• Brand categories skew toward supplements, nutrition, and tech/privacy — products his audience actually buys.

Here's the part that should make brands pay attention: his sponsored videos perform at 171% of his organic content. Read that again. His audience doesn't skip sponsor content — they engage with it more than his regular uploads. That's rare as hell. It means Larry's integrations feel native, not like a hostage reading a ransom note.

For context, Shopify's 2026 influencer pricing guide puts macro-influencers at $5,000–$25,000 per post, which tracks with Larry's integrated mention range. But his dedicated video ceiling pushes past that into mega-influencer territory, which makes sense given his sub count and view consistency.

Is Larry Wheels Worth the Investment?

For brands selling supplements, gym gear, fitness apps, or anything targeting competitive, strength-obsessed men aged 23–40 — yes, absolutely. The audience specificity alone makes this a high-efficiency buy.

The case for sponsoring Larry Wheels:

• 3.7% engagement rate — solid for a channel his size and consistent with 2026 YouTube averages
• 318,587 average views per long-form video with a healthy 9.7% view-to-sub ratio, meaning subscribers actually show up
• 8,786 average likes and 1,014 comments per video — real interaction, not ghost followers
• Sponsored content outperforms organic by 71% — this is the single most compelling stat. His audience trusts his recommendations enough to watch sponsored videos more than regular ones.
• 90% male, ages 23–40 — one of the tightest demographic concentrations you'll find at this scale

What to consider:

• Creator score sits at 4.0/10 — average overall, which factors in content consistency, growth trajectory, and brand safety. Larry's had some public legal issues that brands should be aware of before signing.
• Evergreen score is 5.0/10 — moderate. His content gets continued views but isn't the type that compounds over years. You're buying a spike, not a slow burn.

The ideal brand fit? Anything a 28-year-old guy who deadlifts 600 pounds would buy without blinking. Protein, creatine, lifting belts, recovery tech, fitness coaching platforms, even energy drinks. If your product lives in a gym bag, Larry's your guy.

Brands outside fitness can still work — ExpressVPN proves that — but you're paying a premium for audience reach rather than audience alignment. The ROI math changes when you're selling software to people who came for world-record squats.

FAQ

How much does Larry Wheels charge per sponsored video?

A dedicated sponsored video costs between $14,016 and $35,042. An integrated mid-roll mention runs $7,008–$14,017. These figures are based on our proprietary tracking data using fitness-niche CPMs of $22–$44 applied to his average of 318,587 views per video.

What is Larry Wheels's CPM?

His effective CPM falls in the $22–$44 range, which is standard for high-engagement fitness creators on YouTube. Industry benchmarks for 2026 place general YouTube sponsorship CPMs at $15–$25, but fitness commands a premium due to audience purchasing intent.

What brands have sponsored Larry Wheels?

Our data tracks David Protein and ExpressVPN as his most recent sponsors, both in January 2026. David Protein represents 50% of tracked deals, indicating a potential ongoing partnership. He can also be booked through talent agencies for larger campaigns.

Is Larry Wheels worth sponsoring?

If you're a fitness-adjacent brand targeting men 23–40, the answer is a strong yes. His sponsored content pulls 171% of organic views, his engagement rate is a healthy 3.7%, and his audience is one of the most demographically focused in the fitness space. Just factor in the average creator score and do your brand safety homework.

$7,008 for an integrated mention reaching 300K+ motivated lifters is a solid deal — especially when the audience watches sponsored content more eagerly than the regular stuff. That's not a creator reading an ad. That's genuine influence.