How Much Does It Cost to Sponsor LEC?

$2,590 to $11,655 per sponsorship, depending on format. That's how much does LEC cost for brands looking to get in front of one of competitive League of Legends' most dedicated audiences. Not cheap, not wildly expensive — but the audience you're buying is a very specific flavor of obsessive, and that matters.

What Does LEC Charge for Sponsorships?

A single integrated mention on LEC's YouTube channel runs between $2,590 and $4,662. A dedicated video jumps to $5,180–$11,655. Package deals across multiple videos land between $12,950 and $40,792, with built-in volume discounts.

Here's the full breakdown:

Calculated using $25–$45 CPM, 103,605 average views per video, and 1.8% engagement rate.

These numbers sit comfortably within gaming YouTube norms. According to YouTube Sponsorship Rates for Brands 2026, CPMs on the platform range from $15 to $80, with gaming channels typically clustering in the $20–$50 band. LEC's pricing reflects a mid-tier channel with a highly targeted esports audience — you're not paying for mass reach, you're paying for attention from people who genuinely care about competitive League of Legends.

The view-to-subscriber ratio of 26% is the quiet hero here. That means LEC's content reaches well beyond its 403K subscriber base, suggesting algorithmic pickup or strong share behavior. For context, Influencer Pricing from Modash notes that creators with strong organic reach relative to subscriber counts tend to command premium CPMs — and honestly, LEC could probably push higher if it wanted to.

Who Sponsors LEC?

LEC has attracted a notable roster of sponsors, including major global brands alongside endemic gaming and esports partners. Based on our tracking of 1 sponsorship deal, the channel's brand partnerships skew toward categories that align tightly with its competitive gaming audience.

Here's what we've tracked:

• KIA, KitKat, LG Ultragear, Marriott Bonvoy, Euronics Group, Secret Lab, ExpressVPN, AMD, and Madrid In Game have all appeared as sponsors — a broad coalition spanning automotive, tech, hospitality, snacks, and gaming hardware.
• That's 9 brands represented in a single multi-sponsor deal, which is typical for esports broadcast-style content where multiple partners share screen time.
• The most recent tracked deal landed on October 2, 2025, with an average of 4,349 views on the sponsored content specifically.
• Sponsored videos pull roughly 4% of organic view counts — a significant drop-off that signals audiences can smell brand content from a mile away.

That last point is worth sitting with. It's not unusual for esports channels, but it's a yellow flag. Your creative strategy matters a hell of a lot more here than just slapping a logo on a video.

Interestingly, Reddit discussions around LEC sponsorships show that the community actively pays attention to which brands sponsor their league. That's a double-edged sword — high awareness, but also high scrutiny.

Is LEC Worth the Investment?

For brands targeting competitive, male-skewing esports fans who are loyal and engaged, yes — but with some caveats you shouldn't ignore.

The case for sponsoring:

• 103,605 average views per video across long-form content, with a solid 1.8% engagement rate — that's real attention, not passive scrolling.
• 1,506 average likes and 113 comments per video — the audience actually interacts.
• 40 videos uploaded in the last 120 days (~10/month) means frequent content and multiple integration opportunities. Your brand won't just flash once and disappear.
• The audience type reads like a marketer's wish list: enthusiastic, competitive, loyal, strategic, engaged. These are people who make purchasing decisions based on community trust.

The risks:

• Sponsored content averages only 4% of organic views. That's a brutal gap. If your integration doesn't feel native to esports content, the audience will bounce — hard. You need creative that respects the community, period.
• Creator Score sits at 4.0/10 and Evergreen Score at 2.0/10. Content is timely and event-driven, meaning videos burn hot and fast but don't accumulate long-tail views. You're buying a spike, not a slow burn.

The ideal brand for LEC is one already adjacent to gaming or esports — think peripherals, energy drinks, tech, or any brand comfortable speaking to a young male audience that values authenticity over polish. If you're a luxury fashion brand hoping to "reach gamers," save your money. If you're AMD or Secret Lab, this is your living room.

According to How Much Do Influencers Really Cost in 2026?, macro-influencers in this subscriber range typically charge $5,000–$25,000 per post. LEC's rates falling on the lower end of that spectrum makes it a relatively accessible entry point for brands testing esports sponsorships.

FAQ

How much does LEC charge per sponsored video?

A dedicated sponsored video on LEC costs approximately $5,180 to $11,655. Integrated mentions (60–90 second mid-roll segments) run $2,590 to $4,662.

What is LEC's CPM?

Our pricing is calculated using a $25–$45 CPM range, which reflects LEC's gaming niche positioning and 103,605 average views per video. This aligns with standard gaming YouTube CPM benchmarks.

What brands have sponsored LEC?

Tracked sponsors include KIA, KitKat, LG Ultragear, Marriott Bonvoy, Euronics Group, Secret Lab, ExpressVPN, AMD, and Madrid In Game — a mix of endemic gaming brands and mainstream global advertisers.

Is LEC worth sponsoring?

For gaming and esports-adjacent brands, yes. The 1.8% engagement rate and loyal audience make it a strong fit. But sponsored content sees a steep viewership drop versus organic videos, so creative quality is non-negotiable.

Bottom line: LEC sponsorships run $2,590–$11,655 per video, with package deals offering better value. The audience is passionate and specific — which is exactly what you want if your brand actually belongs there.