How Much Does It Cost to Sponsor MMG?

So how much does MMG cost for a brand deal? Based on our proprietary tracking of 10 sponsorship deals, an integrated mention runs between $10,667 and $19,359, while a dedicated video lands in the $21,334–$48,397 range. With 3.09 million subscribers and a young, overwhelmingly male audience that actually watches what he posts, MMG is one of the more active sponsorship plays in the entertainment-gaming space right now.

What Does MMG Charge for Sponsorships?

A standard 60–90 second integrated sponsorship on MMG's channel costs approximately $10,667–$19,359. Dedicated brand videos run $21,334–$48,397. Package deals across multiple videos can push north of $169,000.

Here's the full breakdown:

Calculated using $27–$49 CPM (Entertainment niche), 365,828 average views per video, 3.5% engagement rate, and an 8% repeat-sponsor premium.

These numbers sit comfortably within the broader YouTube sponsorship market, where CPMs range from $15 to $80 depending on niche and audience quality. MMG's entertainment-gaming hybrid content commands a premium over general lifestyle creators but doesn't hit the ceiling you'd see with pure tech or finance channels.

The repeat-sponsor premium matters here. When SeatGeek keeps coming back three times, that's a signal — the channel converts, and brands will pay more for proven inventory.

Who Sponsors MMG?

MMG has closed 10 tracked deals with 6 unique brands between November 2025 and February 2026. That's 3.3 brand deals per month — a pace that tells you brands aren't just experimenting. They're seeing returns.

Here's who's paying:

• SeatGeek — 3 deals, the most frequent sponsor, averaging 364,376 views per sponsored video. Most recent deal: January 2026.
• Rocket Money — 2 deals, averaging 279,351 views per deal. Fintech brands clearly see value in MMG's young audience.
• Geologie — 2 deals, averaging 172,529 views. Men's skincare targeting 15–23 year old males? Smart.
• Single-deal sponsors — Perplexity (429,127 views), Chime (421,151 views), and Raid Shadow Legends (327,290 views) each ran one integration.

Half these brands came back for seconds. That 50% repeat rate is the number I'd actually pay attention to if I were a media buyer. According to SponsorUnited's tracking, MMG is one of the most endorsed YouTubers in his category, with sponsored integrations making up the vast majority of his brand deals. The man's basically a walking mid-roll machine.

The brand mix skews fintech, direct-to-consumer, and mobile gaming. If you're selling something a competitive 18-year-old dude would impulse-buy between Madden clips, you're in the right place.

Is MMG Worth the Investment?

For brands targeting young men aged 15–23 who are into sports, gaming, and competition, MMG is a strong bet — not a home-run-guaranteed slam dunk, but a reliably solid play with real proof of brand performance.

The case for sponsoring:

• 365,828 average views per video — that's an 11.8% view-to-sub ratio, meaning his subscribers actually show up. Most channels would kill for that.
• 3.5% engagement rate — right in line with industry benchmarks for YouTube creators at this scale. He's pulling 11,217 likes and 576 comments per video on average.
• Sponsored videos retain 87% of organic performance — this is the stat that should make you sit up. Audiences don't bounce when a sponsor shows up. That's rare and valuable.
• High upload frequency — roughly 8 videos per month across long-form and Shorts, giving sponsors plenty of inventory and scheduling flexibility.

What to watch out for:

• Creator Score sits at 2.5/10 and Evergreen Score at 2.0/10 — his content is timely, not timeless. You're buying a burst of attention, not a slow burn. Don't expect a sponsored video to rack up views six months later.
• 90% male, 15–23 demographic — incredible if that's your target. Completely useless if it isn't. This is a laser, not a floodlight.

His Shorts actually pull higher average views (449,611) than his long-form content, though with lower engagement at 2.2%. If you're budget-conscious, a Shorts integration at $3,200–$7,743 is a cheap way to test whether his audience responds to your product before committing to a full package.

The ideal MMG sponsor? A brand selling something to young competitive guys — sports betting apps, gaming products, DTC grooming, fintech tools, energy drinks. If your customer is a 19-year-old who plays Madden and checks PrizePicks during halftime, MMG literally tells his audience to do exactly that.

FAQ

How much does MMG charge per sponsored video?

A dedicated sponsored video on MMG's channel runs approximately $21,334–$48,397. Integrated mid-roll mentions cost $10,667–$19,359, based on his average of 365,828 views and entertainment-niche CPMs.

What is MMG's CPM?

Our pricing calculations use a $27–$49 CPM range for MMG, reflecting his entertainment-gaming niche positioning. This includes an 8% repeat-sponsor premium given that half his tracked brands come back for multiple deals.

What brands have sponsored MMG?

SeatGeek (3 deals), Rocket Money (2 deals), and Geologie (2 deals) are his top returning sponsors. Perplexity, Chime, and Raid Shadow Legends have each run single integrations.

Is MMG worth sponsoring?

If your target audience is males 15–23 who are into sports and gaming, yes. His 87% sponsored-to-organic view retention means audiences don't tune out for brand segments, and a 50% repeat sponsor rate across 6 brands suggests real ROI.

$10,667–$48,397 per deal depending on format — and the brands that keep coming back already know it's worth it. That repeat rate is the only social proof that actually matters.