How Much Does It Cost to Sponsor Perkins Builder Brothers?

So, how much does Perkins Builder Brothers cost for a brand sponsorship? Based on our proprietary tracking data, an integrated mention runs between $5,576 and $10,909, while a dedicated video costs $11,152 to $27,272. For a construction-focused channel pulling 242,444 average views per video with a 7.0% engagement rate, that's a damn good deal.

What Does Perkins Builder Brothers Charge for Sponsorships?

A single integrated sponsorship on Perkins Builder Brothers runs $5,576–$10,909 for a 60–90 second mid-roll segment. Dedicated brand videos cost more — up to $27,272 — but you're getting a highly engaged audience of hands-on homeowners and builders who actually watch the whole thing.

Calculated using $23–$45 CPM (construction niche), 242,444 average views, and 7.0% engagement rate.

These prices land squarely in the mid-tier influencer range, which tracks with industry benchmarks from Influencer Marketing Hub placing mid-tier creators at $10,000–$30,000 per dedicated video. Construction CPMs tend to run higher than lifestyle or entertainment — SponsorRadar's 2026 guide puts YouTube sponsorship CPMs anywhere from $15 to $80, with trade and home improvement skewing toward the upper end.

The brothers also offer direct sponsorship opportunities on their website, including mid-roll ads and organic integrations. So there's clearly a well-oiled machine here, not just two guys winging it.

Who Sponsors Perkins Builder Brothers?

Our data covers 6 sponsorship deals across 6 unique brands from October to November 2025. That's roughly 6 deals per month — a sponsorship velocity that tells you brands aren't just testing the waters. They're seeing returns.

Here's who's been writing the checks:

• BetterHelp — 1 deal, ~218,965 views (November 2025)
• Hungryroot — 1 deal, ~231,466 views (November 2025)
• Houzz — 1 deal, ~243,122 views (October 2025)
• Beam — 1 deal, ~221,519 views (October 2025)
• Sundays for Dogs — 1 deal, ~223,656 views (October 2025)
• Factor — 1 deal, ~246,961 views (October 2025)

What's interesting here is the mix. You've got Houzz — an obvious construction-adjacent fit — alongside DTC brands like Factor, Hungryroot, and BetterHelp that target a broader audience. That tells you something important: this channel's audience doesn't just buy tools and lumber. They buy food subscriptions, wellness products, and pet food. The demo skews 70% male, ages 40–55 — people with disposable income and decision-making power in their households.

Every single sponsored video pulled over 218,000 views. Not one dud in the bunch.

Is Perkins Builder Brothers Worth the Investment?

Yes — if you're a brand targeting practical, budget-conscious homeowners or DIY enthusiasts. The engagement numbers here are genuinely unusual for a channel this size, and sponsored content performs nearly as well as organic.

Why it works:

• 7.0% engagement rate — that's roughly 3–4x the YouTube average of 1.5–3%. These people aren't passively scrolling. They're watching, liking, and commenting.
• 242,444 average views per video with a 22% view-to-sub ratio — meaning their content consistently reaches beyond the 1.1M subscriber base. That's viral spillover you don't pay extra for.
• Sponsored videos perform at 95% of organic — the audience doesn't bail when a sponsor shows up. That's the strongest signal of brand-audience fit you'll find. Most channels see a 20–40% drop on sponsored content.
• 15,686 average likes and 424 comments per video — real interaction, not ghost followers.

What to watch out for:

• Creator Score sits at 4.0/10 — meaning growth trajectory and broader influence metrics are average. This isn't a breakout channel; it's a steady performer.
• Evergreen Score is 4.0/10 — content doesn't accumulate views over time the way tutorial-heavy channels might. Your sponsorship impressions are mostly front-loaded.

The best-fit brands? Home improvement products, tools, building materials — obviously. But the data shows DTC brands in food, wellness, and lifestyle are already getting strong results here. If your target customer is a 40-something man who owns a home and makes purchasing decisions without overthinking them, this channel is a bullseye.

They upload roughly 8 long-form videos per month, so there's plenty of inventory. Shorts are rare — only about 0.5 per month — and they pull far fewer views (~36,756 average), so stick with long-form integrations.

FAQ

How much does Perkins Builder Brothers charge per sponsored video?

A dedicated sponsored video costs approximately $11,152–$27,272. An integrated mid-roll mention is more affordable at $5,576–$10,909. These figures are based on our proprietary tracking of actual deals and calculated from construction-niche CPMs of $23–$45.

What is Perkins Builder Brothers's CPM?

Based on our data, the effective CPM for Perkins Builder Brothers falls between $23 and $45, consistent with the construction and home improvement niche. This is above the general YouTube sponsorship CPM range of $15–$25 reported by CreatorsJet, reflecting the higher purchase intent of their audience.

What brands have sponsored Perkins Builder Brothers?

Our tracking has identified 6 brands: BetterHelp, Hungryroot, Houzz, Beam, Sundays for Dogs, and Factor. The mix spans home improvement, food delivery, wellness, and pet care — showing the audience's value extends well beyond the construction niche.

Is Perkins Builder Brothers worth sponsoring?

For most brands targeting homeowners and DIY enthusiasts, absolutely. A 7.0% engagement rate, 242K+ average views, and 95% organic-to-sponsored parity make this one of the more efficient mid-tier sponsorships in the construction space. The audience watches sponsored content almost as eagerly as regular builds.

Bottom line: Perkins Builder Brothers costs $5,576–$27,272 per sponsorship depending on format, with package deals running up to ~$95K. For a channel where the audience genuinely doesn't skip the ads, that's money well spent.