How Much Does It Cost to Sponsor Rich Graham?

$1,050 per integration — that's how much does Rich Graham cost for a standard sponsored mention on his tactical training-focused YouTube channel. With 35,600 subscribers and a 7.8% engagement rate, Rich delivers a small but intensely loyal audience that brands in the defense, sports, and preparedness space are already tapping into.

What Does Rich Graham Charge for Sponsorships?

A single integrated mention on Rich Graham's channel runs between $630 and $1,260. Dedicated videos cost more — up to $3,150 — while multi-video package deals range from roughly $3,937 to $11,025 depending on scope.

Estimates based on our tracked average cost per integration of $1,050.

Two things drive Rich's pricing. First, his audience is niche — predominantly male, described in our data as determined, informed, brave, active, and focused. Second, that 7.8% engagement rate is roughly 3-5x the YouTube average of 1.5–3%, which means his viewers don't just watch — they interact.

Who Sponsors Rich Graham?

Based on our tracking of 5 sponsorship deals across 3 brands from December 2023 to July 2024, Rich Graham attracts tactical, lifestyle, and preparedness brands that align tightly with his content.

• Grunt Style is his top sponsor with 3 deals — that's 60% of all tracked sponsorships. This repeat partnership signals strong brand satisfaction.
• Safariland Group sponsored 1 deal (latest: May 2024), averaging 207 views per deal.
• Ready Wise Prepare sponsored 1 deal (December 2023), pulling 713 views — his highest tracked average for a single brand deal.
• All 3 brands fall squarely in the tactical/defense/preparedness category, matching Rich's core content pillars of sports, training, and defense.
• Rich averages roughly 0.7 sponsorships per month, suggesting he's selective rather than saturating his feed with ads.

The brand loyalty signal here is notable. When a brand like Grunt Style returns for 3 integrations, it tells you the ROI math is working for them.

Is Rich Graham Worth the Investment?

For brands targeting an engaged, tactical-minded male audience on a modest budget, Rich Graham offers strong value per dollar. He's not a mass-reach play — he's a precision play.

Pros:

• 7.8% engagement rate crushes the platform average. His audience pays attention.
• $1,050 per integration is an accessible price point, especially for DTC brands testing influencer marketing.
• 60% sponsor return rate (Grunt Style at 3 deals) indicates brands are seeing results.
• Audience profile — determined, informed, active, focused — maps perfectly to buyers of tactical gear, fitness products, and preparedness supplies.

Risks to consider:

• View counts are modest. Tracked averages range from 110 to 713 views per sponsored deal. You're paying for audience quality over quantity.
• Creator score sits at 4.5/10 in our system, reflecting the channel's smaller scale and lower upload frequency (~2 videos per 120 days). Growth trajectory is unclear.

Rich is the best fit for brands in tactical apparel, self-defense gear, outdoor preparedness, and fitness training. If you're a brand like Grunt Style, Safariland, or a similar company looking for authentic placement in front of a dedicated niche audience, the economics here make sense. Mass-market consumer brands won't find what they need.

FAQ

How much does Rich Graham charge per sponsored video?

Our data shows Rich Graham charges an estimated $1,050 per standard integrated mention. Dedicated videos run $1,575–$3,150, while Shorts cost $210–$525.

What is Rich Graham's CPM?

With view counts averaging between 110 and 713 per sponsored video, CPM varies significantly. At 713 views and a $1,050 cost, you're looking at a CPM well above mainstream benchmarks — but that's typical for hyper-niche tactical content where purchase intent runs high.

What brands have sponsored Rich Graham?

Based on our proprietary tracking, Grunt Style (3 deals), Safariland Group (1 deal), and Ready Wise Prepare (1 deal) have all sponsored Rich between December 2023 and July 2024.

Is Rich Graham worth sponsoring?

For the right brand, yes. His 7.8% engagement rate and loyal, tactical-minded audience deliver strong interaction per impression. He's ideal for niche defense and training brands willing to prioritize engagement quality over raw reach.

Bottom line: $1,050 gets you in front of one of YouTube's most engaged micro-audiences in the tactical space. If your brand fits, the repeat sponsorship data from Grunt Style tells you everything you need to know about whether it works.