How Much Does It Cost to Sponsor Stokes Twins?
How much does it cost to sponsor Stokes Twins? Full breakdown of Stokes Twins's sponsorship rates, pricing, and what brands actually pay.
$75,000 is the estimated starting cost for a single integration with Alan and Alex Stokes. So how much does Stokes Twins cost across different sponsorship formats? With 131 million subscribers and nearly 26 million average views per video, the twins command premium rates — but the ROI math might surprise you.
What Does Stokes Twins Charge for Sponsorships?
$56,190 to $224,760 per video, depending on the format. A dedicated brand video runs the highest, while a Shorts placement starts around $22,476. Package deals across multiple videos can reach nearly $787K.
| Sponsorship Type | Estimated Cost Range | Notes |
|---|---|---|
| Dedicated Video | $112,380 - $224,760 | Full video focused on brand |
| Integrated Mention | $56,190 - $146,094 | 60-90 sec mid-roll segment |
| YouTube Shorts | $22,476 - $78,666 | 15-60 sec short-form |
| Package Deal (3+ videos) | $280,950 - $786,660 | Multi-video discount |
Estimates based on our tracked CPM of $2.88 and 90-day avg views of 26,013,963.
Two things drive that pricing: raw reach and viral upside. The twins' content regularly breaks past their subscriber base, with a 19.9% view-to-sub ratio that signals strong algorithmic distribution. Their Shorts content averages 40.4 million views — nearly double their long-form numbers.
Who Sponsors Stokes Twins?
Based on our tracking of 2 sponsorship deals from September 2023 to October 2024, the twins are extremely selective about brand partnerships. Only two brands have landed integrations in the past year.
- Feastables — 1 deal, averaging 87.5 million views, most recent partnership (October 2024)
- air up — 1 deal, averaging 126.4 million views (September 2023)
- Both brands target Gen Z consumers with fun, lifestyle-forward products
- 50% of deals came from one returning brand category (food/snacks)
- Sponsored content averaged 106.9 million views — that's 411% of their organic average
That last stat is the headline. Their sponsored videos don't just match organic performance — they crush it by more than 4x. The audience isn't skipping brand content. They're watching more of it.
Is Stokes Twins Worth the Investment?
Yes, for the right brand. The twins deliver massive reach at a low CPM, and their sponsored content dramatically outperforms their organic baseline. But there are trade-offs brands should weigh.
Pros:
- 411% sponsored-to-organic view ratio — audience actively engages with brand content
- $2.88 CPM — extremely cost-efficient for a channel this size
- 26 million+ avg views per long-form video, with Shorts pushing past 40 million
- Audience skews young (15-23), 60% male — ideal for brands targeting Gen Z men
Risks:
- 0.8% engagement rate and a 4.0/10 creator score — high reach, but interaction depth is average
- Only 2 tracked deals — limited sponsorship history makes predicting performance harder
The best-fit brands sell products that align with challenges, entertainment, or lifestyle content. Think snacks, beverages, gaming, apps, and fashion targeting younger audiences. Feastables and air up both nailed this — fun, visual products that fit naturally into the twins' high-energy format.
Brands selling B2B software or luxury goods? Probably not the right channel. But if you're moving product to Gen Z at scale, few creators offer this CPM-to-reach ratio.
FAQ
How much does Stokes Twins charge per sponsored video?
Our data shows a single integrated mention costs $56,190 to $146,094, while a fully dedicated brand video runs $112,380 to $224,760. The baseline estimate for a standard integration is $75,000.
What is Stokes Twins's CPM?
The estimated CPM is $2.88, based on our proprietary tracking. That's well below the industry average for entertainment creators of their size, making them a cost-efficient buy for reach-focused campaigns.
What brands have sponsored Stokes Twins?
We've tracked deals with Feastables and air up between September 2023 and October 2024. Both are consumer brands targeting younger demographics with visually engaging products.
Is Stokes Twins worth sponsoring?
For brands chasing massive Gen Z reach at a low CPM, absolutely. Sponsored videos averaging 106.9 million views at 411% of organic performance is rare. The main caveat is a modest 0.8% engagement rate — you're buying awareness, not deep community interaction.
How often do Stokes Twins post sponsored content?
Rarely. Our data shows just 2 deals across 13 months, which suggests the twins are highly selective. Brands that do land a spot benefit from an audience that clearly isn't fatigued by ads.
$75,000 gets you in the door. But the real story is what happens after — sponsored videos that quadruple organic viewership and a $2.88 CPM that makes 131 million subscribers surprisingly affordable to reach.