How Much Does It Cost to Sponsor The Crochet Crowd?
How much does it cost to sponsor The Crochet Crowd? Full breakdown of The Crochet Crowd's sponsorship rates, pricing, and what brands actually pay.
$18,000 per integration — that's how much does The Crochet Crowd cost for a standard sponsored segment. With 1.31 million subscribers and a 7.6% engagement rate, this crafting-focused channel delivers a deeply loyal, predominantly female audience that most hobby and lifestyle brands struggle to reach elsewhere.
What Does The Crochet Crowd Charge for Sponsorships?
Based on our tracking of 2 sponsorship deals, The Crochet Crowd charges an estimated $18,000 per integrated mention. Dedicated videos run significantly higher, while Shorts offer a lower-cost entry point for brands testing the waters.
| Sponsorship Type | Estimated Cost Range | Notes |
|---|---|---|
| Dedicated Video | $27,000 - $54,000 | Full video focused on brand |
| Integrated Mention | $10,800 - $21,600 | 60-90 sec mid-roll segment |
| YouTube Shorts | $3,600 - $9,000 | 15-60 sec short-form |
| Package Deal (3+ videos) | $67,500 - $189,000 | Multi-video discount |
Estimates based on industry average cost per integration of $18,000.
Two factors drive these rates. First, the channel's 7.6% engagement rate is roughly 3-5x the typical YouTube average of 1.5-3%. Second, The Crochet Crowd occupies a dominant niche position — crafting channels with over a million subscribers are rare, giving the creator strong pricing power.
The estimated CPM sits at $6,466.68, which is high compared to broad-audience creators. But niche channels consistently deliver better conversion rates because the audience self-selects for specific interests.
Who Sponsors The Crochet Crowd?
Our proprietary data tracks 2 deals with 1 brand between November 2025. The Crochet Crowd's sponsorship history is narrow but reveals a clear pattern of brand loyalty and repeat partnerships.
- StreamYard is the sole tracked sponsor, accounting for 100% of all deals (2 sponsorships)
- Average views per sponsored deal: 1,755
- Both deals landed within a 3-day window (November 12-15, 2025)
- The channel runs approximately 2.0 sponsorships per month
- StreamYard's repeat presence signals satisfaction with campaign performance
The tight sponsor roster isn't a red flag — it's an opportunity. Brands entering now face virtually zero sponsor clutter. The audience isn't fatigued by constant ad reads, which means your message lands with more impact.
The Crochet Crowd teaches crochet techniques, so the content style naturally lends itself to product integrations with yarn brands, craft tools, subscription boxes, and creative software platforms.
Is The Crochet Crowd Worth the Investment?
For brands targeting a creative, home-oriented, predominantly female audience aged 23-40, The Crochet Crowd delivers strong engagement at a reasonable price point for its subscriber count. The channel isn't a mass-reach play — it's a precision tool for niche targeting.
Pros:
- 7.6% engagement rate — roughly 3-5x the YouTube average, signaling an audience that actively watches and interacts
- 1.31M subscribers with an audience split of approximately 80% women, 20% men, ages 23-40
- Content spans ~6 long-form videos and ~6.5 Shorts per month, giving sponsors multiple integration formats
- Minimal sponsor competition — only 1 brand currently in rotation means your message won't get lost
- Audience psychographics skew creative, artistic, self-expressive, and relaxed — ideal for lifestyle, wellness, and hobby brands
Risks to consider:
- Sponsored content averages 1,755 views per deal — significantly below what you'd expect from a 1.31M-subscriber channel. Brands should negotiate based on actual view delivery, not subscriber count alone.
- Creator score of 4.5/10 suggests room for improvement in overall content performance and consistency
The best-fit brands are those selling directly to crafters and hobbyists: yarn companies, craft supply retailers, subscription box services, creative software tools, and home décor brands. StreamYard's presence also shows tech-adjacent tools can work if they support the creator workflow.
FAQ
How much does The Crochet Crowd charge per sponsored video?
A standard integrated mention costs approximately $10,800 - $21,600. Dedicated brand videos range from $27,000 to $54,000. YouTube Shorts sponsorships start at $3,600.
What is The Crochet Crowd's CPM?
Our data shows an estimated CPM of $6,466.68. That's premium pricing, but it reflects the channel's niche authority and highly engaged crafting audience.
What brands have sponsored The Crochet Crowd?
StreamYard is the only brand we've tracked, with 2 sponsorship deals in November 2025. This makes The Crochet Crowd a relatively untapped channel for new brand partners.
Is The Crochet Crowd worth sponsoring?
For niche-relevant brands, yes. The 7.6% engagement rate is exceptional, and the audience demographics align perfectly with crafting, DIY, and home lifestyle products. However, actual sponsored video views (~1,755 per deal) are modest — so negotiate pricing around delivered views, not subscriber count.
What type of content does The Crochet Crowd produce?
The channel publishes roughly 12-13 videos per month split between long-form crochet tutorials (6/month, 7.6% engagement) and Shorts (6.5/month, 5.2% engagement, ~8,039 average views). The teaching format creates natural opportunities for product placement and how-to integrations.
$18,000 gets your brand in front of one of YouTube's most engaged crafting communities. Just make sure you're pricing deals against actual view delivery — not the subscriber number on the tin.