How Much Does It Cost to Sponsor Dude Perfect?
Dude Perfect sponsorship rates: pricing, brand history, and ROI from 24 tracked deals across 61.5M subs.
$250K to $500K per integration. Dude Perfect is the original sports-entertainment creator brand — 61.5M subscribers, 8.2M average views, and the widest sponsor roster we track on a single channel: 21 unique brands across 24 deals. That breadth matters because it sets the market price for anyone who wants in.
What Does Dude Perfect Charge for Sponsorships?
A standard integration runs $250K–$500K based on our view-count math and tracked deal patterns. Title-sponsor buys and league partnerships push higher.
| Deal Type | Estimated Cost |
|---|---|
| Standard 60–90s integration | $250K – $500K |
| Title sponsor / concept video | $700K – $1.2M |
| Squad Game / series episode | $400K – $800K |
| Live tour or event tie-in | Custom |
Why the Price Is Where It Is
Dude Perfect's strength is a huge variety of brand fits: sports leagues, country clubs, outdoor brands, CPG, and apparel all land here. The 21-brand list is the real tell — almost no other top-tier creator diversifies sponsors this well.
| Metric | Value |
|---|---|
| Subscribers | 61,500,000 |
| Avg views (150d window) | 8,227,343 |
| Engagement rate | 1.4% |
| Tracked deals | 24 |
| Unique brands | 21 |
| Category | Entertainment, sports, recreation |
Who Sponsors Dude Perfect?
21 unique brands across 24 deals — the lowest repeat rate we see among top creators. Sports leagues, venues, and outdoor-lifestyle brands dominate.
| Sponsor | Deals | Category |
|---|---|---|
| Eagles Canyon Raceway | 3 | Motorsport venue |
| FC Dallas | 2 | MLS team |
| Bass Pro Shops | 1 | Outdoor retail |
| Stonebriar Country Club | 1 | Golf venue |
| Wrangler | 1 | Apparel |
| + 16 more brands | 16 | Varied |
- Squad Game series is the headline format — multiple brands stack into one video
- Sports venues and teams (FC Dallas, Eagles Canyon, Stonebriar) fit the format naturally
- Apparel, outdoor, and CPG also show up as standalone integrations
Is Dude Perfect Worth the Investment?
Yes, for sports, outdoor, and lifestyle brands. The format is proven for brand integration — Dude Perfect doesn't just read your name, they build challenges around your product.
Pros:
- 8.2M avg views at a broad sports-entertainment audience — family-safe and ad-friendly
- Proven fit across 21 different brand categories — almost any lifestyle brand can work
- Squad Game format naturally accommodates multiple integrations per video
- Content is highly shareable — strong social amplification beyond the YouTube view count
Considerations:
- Engagement (1.4%) is normal for sports-entertainment but not elite
- High sponsor volume means your placement sits next to others — check the specific video
- Best for brand storytelling, not direct-response conversion
- Booking via their in-house team — expect a formal RFP process
Best fit: sports leagues and teams, outdoor retail, apparel, men's lifestyle brands, golf / country clubs, automotive, and CPG with an activity angle.
FAQ
How much does Dude Perfect charge per sponsored video?
$250K–$500K for a standard integration, up to $1.2M for a full concept video or title-sponsor slot.
What is Dude Perfect's CPM?
Roughly $30–$60 per 1,000 views — efficient for the audience category.
What brands have sponsored Dude Perfect?
21 brands across 24 tracked deals — FC Dallas, Bass Pro Shops, Wrangler, Eagles Canyon Raceway, and Stonebriar Country Club among many others.
Is Dude Perfect worth sponsoring?
For sports, outdoor, and lifestyle brands, yes. They're the most versatile integration partner in top-tier YouTube.
Bottom line: Dude Perfect is the utility infielder of YouTube sponsorships — more brand categories fit here than almost anywhere else, and the pricing is reasonable for the scale.