How Much Does It Cost to Sponsor MrBeast Gaming?
MrBeast Gaming sponsorship rates: pricing, brand history, and ROI from 8 tracked deals across 48.9M subs.
$700K to $1.3M per integration. MrBeast Gaming is Jimmy's gaming-format channel — 48.9M subscribers, 25.4M average views, and a sponsor roster that includes Lenovo, Costco, Opera GX, and (of course) Feastables. Here's what's behind the price.
What Does MrBeast Gaming Charge for Sponsorships?
With 25.4M average views — higher than most primary channels of comparable size — a standard integration runs $700K–$1.3M.
| Deal Type | Estimated Cost |
|---|---|
| Standard integration | $700K – $1.3M |
| Gaming-concept video (build around title) | $1.5M – $2.8M |
| Hardware / peripheral showcase | $800K – $1.5M |
| Multi-video gaming series | Custom |
Why the Price Is High
Gaming audiences over-index on tech and peripheral spend, which is exactly what a brand like Lenovo is paying for. The 25.4M average view count is the second highest in the MrBeast family after the main channel.
| Metric | Value |
|---|---|
| Subscribers | 48,900,000 |
| Avg views (150d window) | 25,360,429 |
| Engagement rate | 2.5% |
| Tracked deals | 8 |
| Unique brands | 6 |
| Category | Gaming, entertainment, competitions |
Who Sponsors MrBeast Gaming?
Our database shows a healthier brand mix than MrBeast 2 — 6 unique brands across 8 deals, including real gaming-relevant names like Lenovo and Opera GX.
| Sponsor | Deals | Notable Video |
|---|---|---|
| Feastables | 3 | "$1 vs $25,000 Build Challenge" (63.8M views) |
| Costco | 1 | "Beat This Game, Win $250,000" (7.6M views) |
| Lenovo | 1 | "Survive 1000 Days, Win $100,000" (76M views) |
| Uplift Desk | 1 | Hardware placement |
| Opera GX | 1 | Gaming browser |
- The Lenovo video (76M views) is the highest-performing tracked placement
- Category mix is gaming-native: PC hardware, browsers, furniture, retail
- Outside brands land bigger slots here than on MrBeast 2
Is MrBeast Gaming Worth the Investment?
Yes, especially for gaming-adjacent brands. The audience is exactly who buys PCs, peripherals, chairs, and gaming SaaS.
Pros:
- 25.4M avg views is massive for a gaming channel — rivals top entertainment channels
- 2.5% engagement is elite for gaming content at this scale
- Proven fit with PC hardware, browsers, and retail gaming bundles
- External sponsor inventory is more open than MrBeast 2
Considerations:
- Gaming brands get the best fit — generic CPG feels forced in the format
- Booking runs through MrBeast HQ — plan for long lead times
- Minimum spend is still $700K+, not a testing budget
- Content must accommodate a gaming mechanic or prize structure
Best fit: PC hardware, gaming peripherals, gaming browsers/SaaS, esports brands, energy drinks, and retail running gaming promos or bundles.
FAQ
How much does MrBeast Gaming charge per sponsored video?
$700K–$1.3M for a standard integration. Gaming-concept builds run $1.5M–$2.8M.
What is MrBeast Gaming's CPM?
Roughly $30–$55 per 1,000 views — on par with the MrBeast family baseline.
What brands have sponsored MrBeast Gaming?
Feastables (3x), Costco, Lenovo, Uplift Desk, and Opera GX across 8 tracked deals.
Is MrBeast Gaming worth sponsoring?
For any gaming-adjacent brand, yes. This is the best gaming-native placement at scale on YouTube.
Bottom line: MrBeast Gaming is the gaming buy you actually want inside the MrBeast family. Real external sponsors, huge reach, and content that naturally accommodates hardware and gaming brands.