How Much Does It Cost to Sponsor MrBeast 2?
MrBeast 2 sponsorship rates: pricing, brand history, and ROI from 9 tracked deals across 51.7M subs.
$400K to $800K per integration. MrBeast 2 is Jimmy's second channel — the behind-the-scenes, reactions, and vlog-format companion to the main channel. 51.7M subscribers, 14.7M average views, and a sponsor list that's almost entirely Feastables.
What Does MrBeast 2 Charge for Sponsorships?
Based on 9 tracked deals and view patterns, standard integrations land in the $400K–$800K range — a fraction of the main channel but still substantial.
| Deal Type | Estimated Cost |
|---|---|
| Standard 30–60s integration | $400K – $800K |
| Full concept video | $1M – $1.8M |
| Second-channel add-on to a main-channel deal | Discounted (bundled) |
| Behind-the-scenes branded tie-in | $300K – $600K |
Why It's Still Expensive
14.7M average views is more than most top-tier channels get — and this is just the second channel. The pricing reflects the reach, not the "secondary" label.
| Metric | Value |
|---|---|
| Subscribers | 51,700,000 |
| Avg views (150d window) | 14,657,919 |
| Engagement rate | 2.4% |
| Tracked deals | 9 |
| Unique brands | 3 |
| Category | Entertainment, gaming, lifestyle |
Who Sponsors MrBeast 2?
Our database shows a Feastables-dominated sponsor list — 7 of 9 tracked deals are for Jimmy's own chocolate brand. Only 2 external brands have cleared the bar.
| Sponsor | Deals | Notable Video |
|---|---|---|
| Feastables | 7 | "$1,000,000,000 Chocolate Factory Tour" (39M views) |
| Slack | 1 | "How IShowSpeed Almost Ruined My Video" (19.5M views) |
| Lovesac | 1 | Home furniture placement |
- 78% of tracked placements are for Feastables — this channel is a Feastables marketing vehicle
- Outside brands are rare and selective (Slack, Lovesac)
- External slots likely run at main-channel discount rates when bundled
Is MrBeast 2 Worth the Investment?
Yes, if you can't get the main channel. It's the same audience watching the same creator in a different format, at roughly 25% of the main-channel price.
Pros:
- 14.7M avg views makes this bigger than most creators' primary channels
- 2.4% engagement is strong for the scale
- Audience overlaps heavily with the main channel — same buyer profile
- Bundled deals (main + second channel) offer better CPM than buying main alone
Considerations:
- Feastables dominates inventory — external slots are rare
- Content is more vlog/reaction than set-piece, so integrations look different
- Best as an add-on to a main-channel buy, not a standalone campaign
- Booking runs through the same team as the main channel — long lead times
Best fit: brands already exploring the main channel, CPG and tech brands looking for the MrBeast audience at a lower entry price, and home/lifestyle brands that fit the vlog format.
FAQ
How much does MrBeast 2 charge per sponsored video?
$400K–$800K for a standard integration. Bundled with the main channel, per-video rates drop.
What is MrBeast 2's CPM?
Roughly $25–$50 per 1,000 views — comparable to other top-tier entertainment channels.
What brands have sponsored MrBeast 2?
Mostly Feastables (7 deals). External brands include Slack and Lovesac in our tracking window.
Is MrBeast 2 worth sponsoring?
Yes, especially as a cheaper entry point into the MrBeast universe. The audience and engagement justify the spend.
Bottom line: MrBeast 2 is the cheaper door into the MrBeast audience. Reach is huge, but external sponsor slots are scarce — plan to book it as part of a larger MrBeast package.