How Much Does It Cost to Sponsor Like Nastya?
Like Nastya sponsorship rates: pricing breakdown, brand history, and ROI for the 130M-sub kids channel.
$175K to $350K per integration. Like Nastya is one of the largest kids channels on YouTube — 130M subscribers, global reach, and a sponsor roster that reads like a toy-aisle map. Here's what brands actually pay.
What Does Like Nastya Charge for Sponsorships?
Based on 7 tracked deals across 6 brands and an average of 8.8M views per video, a standard integration runs $175K–$350K.
| Deal Type | Estimated Cost |
|---|---|
| Standard toy / product integration | $175K – $350K |
| Full concept video (brand-built) | $400K – $700K |
| Multi-channel package (English + localized) | Custom |
| Merch / retail tie-in | $250K – $500K + royalties |
Why Kids Channels Price Differently
Nastya's engagement rate looks low on paper — 0.1% — but that's normal for the kids segment, where viewers are lean-back watchers who don't comment or like. The value is in co-viewing parents and repeat plays.
| Metric | Value |
|---|---|
| Subscribers | 130,000,000 |
| Avg views (150d window) | 8,806,749 |
| Engagement rate | 0.1% |
| Tracked deals | 7 |
| Unique brands | 6 |
| Category | Children, entertainment, education |
Who Sponsors Like Nastya?
Our database shows a kids-and-family-first sponsor mix — toys, games, apparel, and family travel. The brand list is exactly what you'd expect for a channel targeting the 3–8 age group with global reach.
| Sponsor | Deals | Views on Sponsored Video |
|---|---|---|
| MSC Cruises | 2 | 52.4M + 55.6M |
| The Pokémon Company International | 1 | 1.0M |
| Outfit7 (Talking Tom) | 1 | 1.6M |
| Old Navy | 1 | 2.6M |
| Mattel | 1 | — |
- MSC Cruises ran a 2-video cruise campaign that cleared 100M+ combined views
- Pokémon and Outfit7 plays into mobile-game install campaigns
- Old Navy did back-to-school — classic seasonal retail buy
Is Like Nastya Worth the Investment?
Yes, for kids and family brands. The reach is enormous and the audience is exactly the buyer a toy or family-travel brand wants — parents watching alongside their kids.
Pros:
- 8.8M avg views per video at family-safe rates
- Multi-language versions extend reach beyond English-only channels
- Sponsor list is already proven for toys, apparel, family travel, mobile games
- MSC Cruises campaign shows the format works for high-ticket travel
Considerations:
- COPPA / kids-advertising rules apply — creative review is strict
- Engagement metrics look weak but are misleading; judge by views, not comments
- Not a fit for anything age-gated (no apps, games, or products for 13+)
Best fit: toy brands, kids' apparel, mobile games targeting under-13, family-friendly travel, and packaged-goods brands with a kids SKU.
FAQ
How much does Like Nastya charge per sponsored video?
$175K–$350K for a standard integration; up to $700K for a concept video built around a brand.
What is Like Nastya's CPM?
Roughly $20–$40 per 1,000 views for the kids segment — higher than general entertainment because of the premium on co-viewing parents.
What brands have sponsored Like Nastya?
MSC Cruises, The Pokémon Company, Outfit7, Old Navy, and Mattel per our tracking — all kids-and-family aligned.
Is Like Nastya worth sponsoring?
For any brand with a kids or family product, yes. You won't find a cheaper path to 8M+ parent-and-kid impressions per video at this scale.
Bottom line: Like Nastya is the biggest kids channel money can buy, and the price is reasonable given the reach. The catch is the narrow brand fit.