How Much Does It Cost to Sponsor MrBeast?
How much does MrBeast cost? Sponsorship rates, pricing breakdown, and ROI analysis based on 47 tracked deals.
$2.5M to $4M per integration. Jimmy Donaldson's main channel is the single most expensive YouTube placement on earth — and brands keep paying because the numbers hold up. Based on our tracking of 47 deals across 21 brands, here's what you're actually buying.
What Does MrBeast Charge for Sponsorships?
Our data suggests a headline integration on MrBeast's main channel runs $2.5M–$4M, with full-episode title-sponsor deals (think "Last to Leave X Wins") climbing to $5M+.
| Deal Type | Estimated Cost | What You Get |
|---|---|---|
| 30–60s mid-roll integration | $2.5M – $4M | Scripted shoutout, on-screen product |
| Full-video title sponsor | $4M – $7M+ | Concept built around your brand |
| Branded prize / prop | $1.5M – $3M | Product visible throughout the set piece |
| Multi-video package | Custom | Discounted per-video + exclusivity |
A blank line before and after every table keeps the post readable.
Why the Price Tag? The View Math
MrBeast averages ~118M views in the 150 days after upload. At a blended CPM of $20–35 per thousand guaranteed views, the math lands exactly in our range.
| Metric | Value |
|---|---|
| Subscribers | 428,000,000 |
| Avg views (150d window) | 117,922,509 |
| Engagement rate | 2.2% |
| Tracked deals | 47 |
| Unique brands | 21 |
| Category | Entertainment, gaming, philanthropy |
Who Sponsors MrBeast?
Our database shows Feastables dominates — 14 of 47 tracked deals belong to Jimmy's own chocolate brand, which is effectively a permanent placement. Outside the house brand, a small rotation of repeat advertisers accounts for most of the spend.
| Sponsor | Deals Tracked | Brand Category |
|---|---|---|
| Feastables | 14 | CPG / chocolate (owned) |
| Moose Toys | 4 | Toys |
| Jack Link's | 4 | Snacks |
| T-Mobile | 3 | Telecom |
| Current | 2 | Fintech |
| Qatar Airways | 1 | Travel |
- Returning-sponsor rate is unusually high — most buyers who clear the price come back
- Categories skew CPG, toys, telecom, and fintech — mass-market, kid-and-family safe
- Zero alcohol, zero gambling, zero crypto since 2022
Is MrBeast Worth the Investment?
Yes, if you can survive the minimum spend. A single video will outperform a full TV flight on raw reach, and the content has a multi-year long tail.
Pros:
- 118M avg views per video means CPM lands near primetime TV at a fraction of the fragmentation
- 2.2% engagement is 3–5x normal for a channel this size
- Kid- and family-safe content works for global CPG brands
- Videos keep earning views for 12–24 months — you're not buying a spike, you're buying an annuity
Considerations:
- Minimum check is in the millions — this isn't a test-and-learn play
- Creative control sits with Jimmy's team; expect "MrBeast-ified" briefs, not your ad script
- Waitlist is real — most quarters are booked out 6+ months in advance
Best fit: global CPG launches, mobile apps with huge LTV, family-friendly toys, and telecom carriers that need mass awareness in a hurry.
FAQ
How much does MrBeast charge per sponsored video?
$2.5M–$4M for a standard integration, up to $7M+ for a title-sponsor concept built around your product.
What is MrBeast's CPM?
Effective CPM runs roughly $20–$35 per 1,000 guaranteed views, depending on exclusivity windows and whether the brand gets the video title.
What brands have sponsored MrBeast?
Our data tracks Feastables (14x), Moose Toys, Jack Link's, T-Mobile, Current, and Qatar Airways among 21 unique brands over 47 deals.
Is MrBeast worth sponsoring?
Only if your brand has the budget and a mass-market audience. The CPM is efficient, but the minimum buy-in is unmatched in creator marketing.
Bottom line: MrBeast isn't the "biggest creator" — he's his own media network. If you can clear $3M and accept his creative terms, the reach is unbeatable.