How Much Does It Cost to Sponsor PewDiePie?
PewDiePie sponsorship rates: pricing breakdown and brand history from 35 tracked deals across 110M subs.
$150K to $300K per integration — and Felix gets away with premium pricing because his audience actually shows up. With 6.3% engagement on 3.5M average views, PewDiePie runs one of the most engaged fandoms on YouTube, and our data on 35 deals across 7 brands shows exactly who's paying for that loyalty.
What Does PewDiePie Charge for Sponsorships?
Standard integrations land in the $150K–$300K range. Longer-form concept videos and multi-episode buys can push past $500K.
| Deal Type | Estimated Cost |
|---|---|
| Standard 60–90s integration | $150K – $300K |
| Dedicated concept video | $400K – $700K |
| Recurring monthly placement | $100K – $200K / episode (bulk) |
| Product line launch / co-brand | Custom |
Why the Premium? It's the Engagement
Engagement at 6.3% is 4–6x normal for a channel this size. Translation: more comments, more likes, more on-page time — which maps directly to higher click-through on the sponsor read.
| Metric | Value |
|---|---|
| Subscribers | 110,000,000 |
| Avg views (150d window) | 3,469,730 |
| Engagement rate | 6.3% |
| Tracked deals | 35 |
| Unique brands | 7 |
| Category | Entertainment, commentary, tech |
Who Sponsors PewDiePie?
Our database shows a heavy tilt toward privacy and creator-economy brands. NordVPN alone accounts for almost half of tracked deals — a textbook case of a recurring monthly sponsor that turned into an ongoing partnership.
| Sponsor | Deals Tracked | Category |
|---|---|---|
| NordVPN | 17 | Privacy / VPN |
| Incogni | 9 | Data removal |
| G Fuel | 3 | Energy drink |
| Ridge | 2 | Wallets / accessories |
| Gfuel (variant) | 2 | Energy drink |
| dbrand | 1 | Tech accessories |
- NordVPN integration count is the highest we track for any single creator-brand pair
- Category mix is remarkably tight: privacy, tech accessories, energy — all direct-response friendly
- Pattern suggests Felix prefers long-term partners over one-offs
Is PewDiePie Worth the Investment?
Yes, especially for direct-response. High engagement + loyal fandom = better conversion than channels with 5x the raw view count.
Pros:
- 6.3% engagement is elite for the subscriber tier
- Audience is skewed adult-male-tech — perfect for VPNs, razors, SaaS, tech accessories
- Recurring-sponsor pattern means proven relationship management, not one-off chaos
- Lower absolute price than comparable-reach channels
Considerations:
- Recent content cadence is lighter than his peak years — fewer placement slots available
- Not a fit for brands that need mass awareness; this is precision reach
- Creative control is tight — Felix writes his own ad reads
Best fit: VPN / privacy tools, subscription SaaS, gaming peripherals, energy drinks, and men's grooming brands that convert on direct-response reads.
FAQ
How much does PewDiePie charge per sponsored video?
$150K–$300K for a standard integration. Long-term partners like NordVPN likely pay less per placement in exchange for volume.
What is PewDiePie's CPM?
Roughly $40–$85 per 1,000 views — a premium CPM justified by engagement and audience quality.
What brands have sponsored PewDiePie?
NordVPN (17x), Incogni (9x), G Fuel, Ridge, and dbrand are the heavy hitters in our tracking across 35 total deals.
Is PewDiePie worth sponsoring?
For direct-response brands in tech, privacy, gaming gear, or men's grooming, absolutely. You're paying for engagement and conversion, not raw reach.
Bottom line: PewDiePie is the inverse of MrBeast — lower views, much higher engagement, way better for direct-response. If your funnel rewards conversions over impressions, the math favors Felix.